Powerman Asia Duathlon Championships 2017 Returns to Putrajaya, Promotes Malaysia as a Regional Sports Hub
Kuala Lumpur, 25 October 2016 – The world’s largest duathlon race in the Powerman series, Powerman Asia Duathlon Championships, will return to Putrajaya on Sunday, 5 March 2017 with greater expectation on foreign participation. Organised by E-Plus Global Sdn Bhd, over 3,000 local and foreign participants including top global athletes, multi-sport elites and enthusiasts are expected to take part in the run-bike-run race.
Powerman, the pinnacle for duathlon competition globally, is the platform for ardent runners and cyclists to progress and master both sports. The championships held in Putrajaya last March upon a two-year hiatus witnessed the tremendous growth of duathletes in the region, with a record-breaking number of 2,645 participants starting the race, breaking the Malaysia Book of Records for the ‘Largest Participation of Duathlon Championships’ in Malaysia.
“The proliferation of multi-sport athletes in the region is evident due to a growing trend in the multi-sports segment. Powerman is an accessible event for athletes to pursue a greater path by mastering an integrated sport. Putrajaya is one of the admired locations to host Powerman with its picturesque landscape and well-equipped social amenities, giving participants a world-class championship,” said Barbara Lam, Managing Director of E-Plus Entertainment Productions (M) Sdn Bhd.
Four adult categories namely the Individual Classic and Team Relay Classic (10km – 60km – 10km), and the Individual Short and Team Relay Short (5km – 30km – 5km), are available for registration.
“Powerman is a great stepping stone for regular runners and cyclists go beyond their limits. The four selected categories is specially catered to participants of different levels, from newcomers to seasoned enthusiasts. I welcome all single sport athletes to take part in Powerman as the new ground to explore and test their limits.”
Interested participants can register at www.powermanmalaysia.com.
Grassroots Programme for Kids
Powerkids, the newly introduced duathlon programme for children aged between 5 and 12, is part of the Asia Championship’s expansion to nurture talented and budding multi-sport athletes. To be launched in December 2016, the grassroots activity is about the joy of movement and the first experience for children to engage in a multi-sport event. This will be the championship’s pilot initiative to introduce a programme for children.
Powerkids is composed of three age categories: 5 to 7-year-old (0.4km – 1km – 0.4km), 8 to 10-year-old (0.8km – 2km – 0.8km), and 11 to 12-year-old (1.2km – 3km – 1.2km).
“Grooming new talent requires training from a young age. Powerkids provides the exposure for kids to learn, grow and compete. Having been successfully implemented in many European races, parents – especially those who are already Powerman duathletes themselves – may consider this opportunity to expose their children to the sports that they do,” said Iskandar Shahril, Race Director of Powerman Malaysia, Indonesia and Thailand.
Powerman Drives Sports Tourism in Malaysia
Dubbed as one of the premier endurance multi-sports race in the region, Powerman remained as one of the preferred races in the sports calendar. The Powerman Asia Duathlon Championship 2016 last March recorded more than 30 percent of foreign participation from more than 39 nationalities, with the greatest number from Singapore.
“Malaysia’s transformation into a regional sports hub is evident. Over the years, we have witnessed a tremendous number of foreigners visiting the country to participate in various sporting events held all over Malaysia. Powerman is one example of an event that reflects Malaysia’s capabilities and capacities in organising major sporting events, which drives international participations, while generating high yield tourism receipts,” said Tony Nagamaiah, General Manager of Malaysia Major Events, a division of Malaysia Convention & Exhibition Bureau (MyCEB), an agency under the Ministry of Tourism and Culture.
Hosting major sports event brings great benefits to a city, including raising the host’s profile and increasing tourism dollars. Primary tourism industries like the hospitality services, food and beverage are some of the businesses that will directly benefit from Powerman.
“The championship’s schedule will ensure a minimum overnight stay in Putrajaya. We are aiming to be the largest multi-sport event next year, and play a bigger role in importing tourists. With the latest inclusion of Powerman races in Thailand and Indonesia, the increasing demand will contribute towards the prestige of the Asia championships,” added Barbara.
The organiser will also increase its efforts overseas to boost foreign participation. Promotions have taken place in Switzerland and Thailand, while plans are in place for Singapore and Indonesia.
The nation’s federal administrative centre has also confirmed its inclusion of Powerman Asia Duathlon Championships 2017 as part of its month long Federal Territory celebrations from next year. “Powerman is a renowned global brand. Its past record has proven to drive positive benefits to Putrajaya’s local businesses. We foresee that this inclusion will bring greater economic impact,” noted Mohammad bin Salleh, Community Service Director, Perbadanan Putrajaya.
Powerman, The Platform for Sports Marketing
The growing sports industry in Malaysia has turned into a main profit generation for the country and participating corporations. Businesses leveraging on major international races are more likely to benefit by reaching out to its target audience through marketing strategies that can be activated prior to, during and post-race.
“Our programme is flexible and tailored not only for participants, but also for Multi-national Corporation and small and medium enterprises seeking for an effective path to grow their businesses locally and internationally. The association with Powerman will not only allow corporations to vie for brand positioning, but a chance to expand their businesses,” noted Barbara.
Powerman Expo and lucky draws are some of the exciting programme line-ups for participants during their race pack collection a day prior to the race.
For more information and updates, visit us at www.powermanmalaysia.com.
Powerman Asia Duathlon Championships 2017 is organised by rights and license holder, E-Plus Global Sdn Bhd; sanctioned by the International Powerman Association and the Triathlon Association of Malaysia; supported by the Ministry of Tourism and Culture, Malaysia Major Events, Malaysia Truly Asia, Perbadanan Putrajaya, Dorsett Putrajaya, Pullman Putrajaya Lakeside, The Everly Hotel Putrajaya, Spacebib, Train Live Compete, HIGH5, Shinjiru, Spacebib, RunSociety, Beyond Ultron Sdn Bhd, Rudy Project, Suunto, 2XU Compression, iM4U, Running Malaysia Magazine and Cycling Malaysia Magazine.
Image 1: (L-R) Muhammad Syafiq Rusli; Barbara Lam, Managing Director, E-Plus Entertainment Productions (M) Sdn Bhd; Tony Nagamaiah, General Manager, Malaysia Major Events; Mohammad bin Salleh, Community Service Director, Perbadanan Putrajaya; Iskandar Shahril, Race Director for Powerman Malaysia, Thailand and Indonesia; and Shahrom Abdullah
Image 2: (L-R) Barbara Lam, Managing Director, E-Plus Entertainment Productions (M) Sdn Bhd; Mohammad bin Salleh, Community Service Director, Perbadanan Putrajaya; Tony Nagamaiah, General Manager of Malaysia Major Events; and Iskandar Shahril, Race Director for Powerman Malaysia, Thailand and Indonesia, delivering their speeches at the Powerman Asia Duathlon Championships 2017 – Malaysia’s press conference.
Image 3: (L-R) Muhammad Syafiq Rusli, second runner up for the 2016 Zofingen ITU Powerman Long Distance Duathlon World Championships; Shahrom Abdullah, professional multi-sport athlete; and Iskandar Shahril, Race Director for Powerman Malaysia, Thailand and Indonesia, discussing on the training regimes required by participants in preparation for the 2017 race.
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POWERMAN: WE ARE DUATHLON
Powerman is the premier label for long-distance duathlons. Powerman unites the biggest and most well-known long distance duathlons in the world under the International Powerman Association (IPA). The IPA cooperates with the International Triathlon Union in the development and growth of the duathlon as a sport in general, and the long distance duathlon in particular.
ABOUT MALAYSIA MAJOR EVENTS
Malaysia Major Events (MME) is a division of Malaysia Convention & Exhibition Bureau (MyCEB), an agency under the Ministry of Tourism and Culture, Malaysia (MoTAC). MME was established under the Government’s Economic Transformation Programme (Entry Point Project 7) to identify, promote, facilitate as well as support viable international events to be staged in Malaysia. With its main objective to enhance Malaysia’s economic growth and profile, MME is also tasked to identify and support major event bids for sports, arts, lifestyles and entertainment events and provide assistance to home-grown and home-hosted events in order to further strengthen Malaysia’s global appeal as the venue of choice for major events in the region. MME also acts as a conduit between the public and private sectors in ensuring seamless processes are achieved through synergistic relationships with diverse event stakeholders in staging successful events in Malaysia.
ABOUT E-PLUS GLOBAL SDN BHD
Incorporated in 2004, the award-winning agency is the brainchild of a dynamic and creative team, which provides innovative and creative ideas in the events management industry. The group holds a wide portfolio, with an array of international clientele from the private sector and public sector, as well as non-profit organisations. Recognised as one of the top-ranked and experienced Events Management agencies in the region, the group seeks to further elevate industry practices with its unique, creative and innovative ideas. With rapid expansion, E-Plus is now established and operational in six countries around Asia namely Hong Kong, Indonesia, Malaysia, Philippines, Singapore and Thailand.